You know you need to, but you aren't sure how.

You are preparing for planning and wondering how to engage your stakeholders in the process. 

One of the principles of strategic planning is "before you start, know who's coming with you and make room for them." Stakeholder engagement is one of the first steps in a planning process and one of the things you'll do throughout the entire process.

Stakeholder engagement is a complex and nuanced process of strategic planning. WHO you engage, WHY you engage them, HOW you go about it, and the timing (or WHEN) all matters. 

Engagement done well helps you build a better plan and secure legitimate buy-in. Engagement done poorly (or not at all), can create a crisis. That's not an overstatement. 

This masterclass will set you up with the basics to start stakeholder engagement with confidence.

What you'll learn

You'll learn everything you need to get started making your own Stakeholder Engagement Map.

  • how to think about stakeholder engagement, and how to frame it for staff and external stakeholders

  • how to categorize your stakeholders and what those categories mean for your engagement activities

  • get clear about why you are engaging them, what exactly you need from them, and how to ask for it

  • develop an understanding of the multiple points of engagement that should happen throughout your planning process

  • learn best practices for your engagement meetings and presentations

  • flesh out your own stakeholder engagement map

Meet your instructor

Founder + Instructor Liz Moore

I love this work! On the surface, it looks like helping leaders solve complex problems, build strong teams, and execute nimble strategies. Underneath, it’s really about delivering experiences that light up people’s courage and turn on their connection to purpose. I’ve spent a decade as a consultant and trainer specializing in strategic planning, change management, and leadership coaching. Going back even further, I’ve been behind the scenes facilitating organizations and individuals to define their purpose and professional identity. I’m a strategic thinking expert, master facilitator, skilled teacher, and coach.

Who is this for? Individuals who:

  • need to include stakeholders in their planning process

  • have multiple types of stakeholders (employees, volunteers, customers, partners, visitors, etc.)

  • feel overwhelmed at the prospect of completing an engagement process (and maybe a little worried about not doing it well)

  • are getting prepared for a planning process and want to make sure they don't miss something critical

  • want legitimate buy-in for the outcome of their planning process


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